Jeep Compass – Duh…which way did day go?
Along with the release this past Monday of the new improved (?) Wrangler, the folks at Diamler Chrysler introduced the new Jeep Compass to the masses. I personally think that it’s the perfect name for a vehicle produced by a company that is changing direction.
First, DC gave us the Liberty, and oh what a gem it is…for the “Oh, that’s so cute” set that is. The Liberty screams ‘cute’, and that’s not exactly what Jeep was ever supposed to stand for.
Then they dropped the Cherokee XJ from their line. The last affordable 4-door sport-ute with off-road capability, gone. So what if it didn’t have a frame? Man-o-war are bad to the bone without a spine, and so was the Cherokee.
Next DC thought is necessary to honor us with the Commander. You would think that with such an honorable name that the Commander would stomp all over H2’s, H3’s and the like, but that’s not going to happen with this overgrown wad of a car. The Commander commands nothing but possibly a parking space at the mall, if you can find one big enough.
So now we have the Compass, or Patriot if it’s 4WD, or what ever you want to call it. I’m confused, but not half as confused as the whiz kids over at DC.
Anyone with more than half a brain knows that slapping a couple of off-road lights on a cutesy- car doesn’t make it ‘ trail rated’, and having seven vertical slats in the grill doesn’t necessarily shout “Jeep” either. Hey, come to think of it, maybe it’s the less than half-brainers that DC is trying to market to.
I for one am not ready for the legendary Jeep name to be attached to low slung tuner imposters and off-road posers. DC says that they want to draw buyers who might not have previously considered the Jeep brand before. Obviously they’re willing to do it while spitting on the very reputation that made Jeep a legend, and that is the wrong direction.
Captain Beadlock <><
First, DC gave us the Liberty, and oh what a gem it is…for the “Oh, that’s so cute” set that is. The Liberty screams ‘cute’, and that’s not exactly what Jeep was ever supposed to stand for.
Then they dropped the Cherokee XJ from their line. The last affordable 4-door sport-ute with off-road capability, gone. So what if it didn’t have a frame? Man-o-war are bad to the bone without a spine, and so was the Cherokee.
Next DC thought is necessary to honor us with the Commander. You would think that with such an honorable name that the Commander would stomp all over H2’s, H3’s and the like, but that’s not going to happen with this overgrown wad of a car. The Commander commands nothing but possibly a parking space at the mall, if you can find one big enough.
So now we have the Compass, or Patriot if it’s 4WD, or what ever you want to call it. I’m confused, but not half as confused as the whiz kids over at DC.
Anyone with more than half a brain knows that slapping a couple of off-road lights on a cutesy- car doesn’t make it ‘ trail rated’, and having seven vertical slats in the grill doesn’t necessarily shout “Jeep” either. Hey, come to think of it, maybe it’s the less than half-brainers that DC is trying to market to.
I for one am not ready for the legendary Jeep name to be attached to low slung tuner imposters and off-road posers. DC says that they want to draw buyers who might not have previously considered the Jeep brand before. Obviously they’re willing to do it while spitting on the very reputation that made Jeep a legend, and that is the wrong direction.
Captain Beadlock <><
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