Jeep Gets Wrangled
The DCX Media folks (Daimler-Chrysler) have got to be ticked about this one.
Seems that somebody leaked scanned photos of the new 2007 Jeep Wrangler from a yet to be released article in the February issue of MPH before the official release date of January 9th at 12:01 AM. The leaked photos were then released through a forum post on jeepsunlimited.com.
The whole thing has got to irritate the online mags that rely on Jeep for advertising bucks more than anyone, since they were all no doubt chomping at the bit to release the news. A cover photo or press release just doesn’t have the same impact when half of the people who care say, “Oh yeah, I saw that about a week ago.”
So a paper magazine beat the web magazines to the punch by using the web’s ‘real-time’ to do it. That’s kinda weird in a full-circle kind of way when you stop to think about it.
Captain Beadlock <><
Seems that somebody leaked scanned photos of the new 2007 Jeep Wrangler from a yet to be released article in the February issue of MPH before the official release date of January 9th at 12:01 AM. The leaked photos were then released through a forum post on jeepsunlimited.com.
The whole thing has got to irritate the online mags that rely on Jeep for advertising bucks more than anyone, since they were all no doubt chomping at the bit to release the news. A cover photo or press release just doesn’t have the same impact when half of the people who care say, “Oh yeah, I saw that about a week ago.”
So a paper magazine beat the web magazines to the punch by using the web’s ‘real-time’ to do it. That’s kinda weird in a full-circle kind of way when you stop to think about it.
Captain Beadlock <><
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